Modern logistics (from the French word loger - ‘to house’) is a tool for sustaining competitiveness. Modern art claims the same position: to sustain the competitiveness of everyone’s - mine as well - ideas and creativity in the modern world.
Poster art is one of the tools of logistics and visual communication. In Latvia during the 1970’s and 80’s, the poster is very popular. Many different exhibitions, contests are organised; publishing houses publish more and more posters; a poster collection boom begins (one can buy them in bookshops for several kopecks).
A couple of decades ago the poster offered us unexpected (unofficial!) information in the public space - on the street, in various interiors. Society was addressed directly - with the second person singular ‘you’. The poster speaks loudly, sometimes even shouts, sometimes - grins or flirts, fearlessly asking questions and reminding people about problems that are kept from sight during everyday life.
Contemplating on the fruitful period of 20 years (1970’s and 80’s), a paradox must be mentioned: after getting free from the canon of social realism, Latvian poster art becomes a part of the Latvian Cultural Canon of the 21st century.
The most outstanding artists of this period (I. Blumbergs, J. Dimiters, L. Šēnbergs, J. Putrāms, A. Breže etc.) turns the poster from an ideological mouthpiece into an artistic value as itself.
This is possible due to strong creative individuals with their own very special kind of art.
Therefore, the printed rectangular paper plane gets filled with concepts, gains polysemic dimensions where a word and a visual character becomes integrated, where metaphors live and symbols fight.
POSTERTIME is a vital element of the Latvian cultural value system. This exhibition confirms it.
Curator: Ramona Umblia
The exhibition is available during the opening hours of the concert hall:
Mon.-Sat. 10:00 a.m.-8:00 p.m., Sun. 10:00 a.m.-3:00 p.m.
Free of charge
Venue: Art Space “Civita Nova”
Organised by: Great Amber